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Meet The Frassicas

July 28, 2023
As founders of EquityReach Mortgage & Franchise Solutions, Mark and Aymee Frassica have over 30 years of successful business experience and are battle-tested as entrepreneurs, business owners, mentors and coaches! They have served over 4,000 clients, including hundreds of seniors and their families, by providing life-changing benefits through reverse mortgages. They discovered that many of their senior clients desired to age in place in the comfort of their own homes for as long as possible.

Having experienced Mark’s mom suffering from the effects of Alzheimer’s for many years, they also witnessed the benefits of excellent in-home senior care services which made a huge difference in her life. This inspired them to get involved with the senior care industry and start their journey to discover the right opportunity to make a positive difference. During their due diligence process with Home Matters Caregiving, Mark and Aymee Frassica enjoyed getting to know the founder, Clayton Foutch, and CEO, Jeffrey Giedt, and can confidently say they are two of the best examples of servant leaders they know. In fact, it’s Jeff’s and Clay’s HEARTS for seniors and relentless commitment to excellence that are the primary reasons Mark and Aymee joined the Home Matters team and made a significant investment into their California territory.

By partnering with Home Matters Caregiving, Mark and Aymee Frassica have the opportunity and privilege to continue serving seniors by supporting franchise owners to build successful in-home senior care agencies. As area owners, they are passionate about helping franchise owners create income, wealth and freedom through the ownership of a Home Matters Caregiving franchise. Being married and partners in business, Mark and Aymee know what it takes to be successful in business and live a balanced life. They believe that the best way to create and enjoy the lifestyle of your dreams is to be in business for yourself but not by yourself!

The Frassicas are committed to giving back to the community and making a difference in peoples’ lives! As an example, Mark and Aymee created the Strategic Alliance Business Development Group, which is a powerful and proven networking organization designed to generate business for its members through referrals and word-of-mouth marketing. Over the past 25+ years, Strategic Alliance Chapters have generated millions of dollars in referral business for hundreds of its business members.

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About the author

Tyler Williams

As an Area Owner and Operator of a Home Matters Caregiving franchise, I am committed to ensuring exceptional outcomes for our valued clients and caregivers. My passion for elevating our service quality is matched by my role as a blogger and social media manager for the franchise, where I share insights, updates, and foster community engagement. Prior to senior care, I used my strategic communication and brand development skills as the Marketing Director of a regional bank. My diverse experience supports my commitment to excellence and innovation in both healthcare and digital communication.
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Based on 340 Google reviews

“I love how supportive and dependable Home Matters was for my Grandmother during the time we had their services. Their caregivers are dependable and very attentive to their clients!”
Tiffany C
“We had some hiccups with another agency and then found Home Matters through a friend! They made sure we were heard and their scheduling team is very communicative! Very happy with HMC!”
Joshua Clasberry
“I am so grateful. All staff members were friendly, courteous and kind. I would recommend them to everyone that needs help in their home! They are rock stars!!!”
Kathleen Light
“Home Matters Caregiving has been taking care of my mother full time now for over 3 years. They are committed to helping people and always work hard to find the best caregivers possible.”
Pam Knell

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