Meet Our Team

Brad Pierce is the owner of Home Matters Cincinnati / Northern Kentucky. He developed a passion for serving seniors based on his experience caring for his own parents.

When his mother was diagnosed with Alzheimer’s Disease, Brad saw first hand the importance of ensuring proper support was in place for her. Having day to day home care support to help with meal preparation, cleaning, and companionship, and medication reminders significantly improved his dad’s quality of life. Later, Brad’s father was diagnosed with lewy body dementia parkinson’s disease.

As a caregiver to both of his parents at various times, he became aware of the challenges these conditions posed not only to his parents, but also the supporting family members. He found that often much of the care burden was on immediate family members as they struggled to support the parents while continuing to balance work and their own families.

Brad is passionate about the Home Matters’ mission to change the way home care is provided. Having experienced first hand the challenges of supporting an aging loved one, he understands the value of the Home Matters approach utilizing Nurse-Guided Care and well-trained care professionals to assist clients and their family members. “Having the right care plan can help extend life at home in a safer and more enjoyable way. That’s a cause I’m passionate about.”

Brad lives with his wife in Cincinnati. Their two sons are both college students now living away from home.